Managed Marketing and Lead Generation
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Put your outreach on autopilot
Our approach diverges from traditional cold email lead generation by leveraging AI to test messaging, identify your ideal customer profile, manage domain reputation, analyze responses, and hand off positive prospect replies to your sales team.
What is the business justification for our clients?
Most of our clients are in B2B industries that have a wide addressable market and at least a 4-figure customer lifetime value. They employ our solution because it offers a much higher ROI than other forms of marketing, like content, social and paid advertising. Additionally, it offers an almost immediate source of positive engagements with prospects. The pay-off for some has been astronomical. Consider going from dozens of marketing or sales generated leads per month to hundreds, all the while freeing up your team to work deals instead running their own outreach campaigns.
What types of engagements are generated?
By analyzing thousands of responses across different industries, we've identified these as the most common positive responses:
- Asks for more information
- Has a specific question about the product or service
- Wants to schedule a call
- Asks about pricing
- Confirms they are the right person to speak with
- Directly answers a probing question in the outreach email
- Provides contact information for another person in their company who they think would be interested in
- Indicates potential future interest
How does it work?
In our initial discovery we will ask for your market segment and ideal customer profile so we can research the total addressable market. Once that is determined, we can propose a sustainable outreach program that will provide a consistent flow of engagements without running out of contact data. The total volume you choose will be based on your goals, budget and capacity of your sales team. To ensure the quality of our service every client will be assigned a minimum number of AI agents, dedicated support from our customer success team, CRM integration, and be provided with all of the infrastructure and domains needed without the involvement of your IT department.
INTEGRATIONS
Integrate with virtually any CRM or external system on the Zapier network.
We provide a fully done-for-you service that enables our clients to receive cold email leads on a daily basis without lifting a finger. This way you can stay focused on your sales and operations and leave the lead generation to us.
- Sales outreach and engagement platform managed by SendEngage
- SMTP/IMAP technical setup and maintenance
- Sourcing of verified prospect data
- Copywriting and campaign split testing
- Reply handling and handoff
- Custom CRM integration
- Blocklist management to ensure customer’s existing clients are not contacted
- Set up alternate sending domains and ensure proper DNS authentication
- Ongoing deliverability monitoring
- Quarterly business reviews
- CAN-SPAM compliance
- Re-engagement of warm leads that go cold
Our clients report spending little as 1% of their custom lifetime value on our full service lead generation program to scale up their businesses
If you’ve struggled with starting or scaling your own cold outreach efforts for your business, or have a hard time hiring people with the right expertise, then this is the perfect opportunity to capture the ROI of cold outreach through a partnership with us.
For any B2B business that does not already have a sophisticated outbound strategy, this is low hanging fruit.